We know how worthwhile marketing can be. We know how important is to start, scale and sustain a business. The part that stumps a lot of businesses when it comes to marketing, however, is going to be the money.
Marketing is expensive. It can be costly to run paid campaigns, whether that's through Google Ads, Facebook ads or hiring influencers to promote your products of services. Your options are limitless. These costs go up if you bring in marketing experts to run or consult on your campaigns. Higher costs can directly yield higher results, however, and can be a necessity.
Decide how much you want to spend overall and how much X do you expect to get in return. One of the most effective and cost-effective
ways of marketing is called retargeting/remarketing
. You simply target your website visitors with relevant products that they looked for online before. It's overall effectiveness in comparison to other marketing channels has been consistent and 68% of agencies & 49% of brands are reallocating their budgets to retargeting
. Only 2% of website visitors convert during their first visit and this is why it is important to retarget with retargeting tools such as Meazy