5 important marketing tips for online businesses during the pandemic

The recent pandemic that overwhelmed the world has been difficult for the most of us as many businesses are desperately trying to keep their heads above the water. It's become obvious that most businesses are unsure on what needs to be done and how they should tackle this problem.

Some believe they should face everything head-on by continuing to run all of their upcoming marketing campaigns exactly as they were originally intended while others think that all existing marketing needs are to be redone from scratch. Well look no more as today in this blog we will discuss Five marketing techniques for your business during the pandemic.

Re-adjust and adapt
It's no shocker that over the next couple of month there's going to be a significant increase of people self-isolating at home and it's highly important to deliver the content that is highly relevant and current to state of affairs is. If you believe your target audience is looking for an informative and uplifting readable content, then your brand can provide it too. This is a great opportunity to improve engagement with your audience and attract new customers online.

There is no clear understanding when this crisis will end, thus you need overthink best and worst-case scenarios and adapt as you go along. Make sure that during the pandemic your marketing approach stays flexible and relevant to constant changes surrounding your audience.
Focus on your customer base
It is well known that it's much easier and cost-effective to market your existing customers or website visitors rather then looking for new ones on the web. Overthink what additional products or services you can offer them? Can you speed up the delivery via additional fee? Can you give them a discount?

These are just a few ideas that can help you in improving LTV (Lifetime value) of your current customer base. LTV is important because it shows you the path to achieve higher profits. If you increase LTV, then you increase profits, plain and simple.

According to Marketing Metrics, the possibility of selling to a new prospect is 5-20%, but the probability of selling to an existing customer is 60-70%. By focusing on returning customers — their lifetime value — you are focusing on a strategy that gives your business higher profit margins.
Reassess and relocate your Marketing Budget
We know how worthwhile marketing can be. We know how important is to start, scale and sustain a business. The part that stumps a lot of businesses when it comes to marketing, however, is going to be the money.

Marketing is expensive. It can be costly to run paid campaigns, whether that's through Google Ads, Facebook ads or hiring influencers to promote your products of services. Your options are limitless. These costs go up if you bring in marketing experts to run or consult on your campaigns. Higher costs can directly yield higher results, however, and can be a necessity.

Decide how much you want to spend overall and how much X do you expect to get in return. One of the most effective and cost-effective ways of marketing is called retargeting/remarketing. You simply target your website visitors with relevant products that they looked for online before. It's overall effectiveness in comparison to other marketing channels has been consistent and 68% of agencies & 49% of brands are reallocating their budgets to retargeting. Only 2% of website visitors convert during their first visit and this is why it is important to retarget with retargeting tools such as Meazy.
Be more empathetic with your messaging
Visual communication is very powerful as it becomes synonymy's with your brand over time. Make sure that any messages that you spread and on-brand. Keep working on improvements and adapt relatable tone of communication with your customers as we are all in this together. It is known that today everyone around is struggling in one way or another and your tone of communication must be as empathetic as possible and as uplifting as possible.
Highlight how your brand can help
Brands exist to provide their customers with great service and great value over wid range of products or services. If your products have what it takes to support and enhance the lives of people while they are in quarantine, then you can tell the story of the brand and spread the message out there. Clarify its unique potential, then talk of the benefits and value in this moment of time.

Consumers will remember your brand by the actions it takes, not the promises it makes. Simple acts of kindness will resonate the most with consumers and employees alike, which we hope will ensure that they stay loyal during this critical time. Self-marketing never has to stop, as long as you keep the focus on helping people while also searching for ways to collaborate with anyone to make lives easier.

In the meantime, stay positive! :)
Roman Pilipenko
Marketing manager of Meazy
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