Why is Brand Awareness Important?
Brand awareness or brand recognition is important as it's the first step in the marketing funnel and it's the foundation of your business no matter if it's online or offline. There are multiple reasons why it's important. To start, brand awareness helps keep your brand in the minds of the audience and follow them around wherever they go. If your customers are familiar with your brand and get comfortable with it then, they are most likely to purchase your product. Thus, increase sales for your business.
Brand recognition helps you achieve a wide range of your business objectives and goals. For example, it will help sell online, increase website traffic, build brand affinity and cultivate leads for you.