10 Retargeting Statistics You Need To Know in 2021

Modern marketing industry is full of various types of online advertising that can help you boost your business performance metrics, yet only Retargeting has the power to re-engage with the customers who are most likely to buy. Retargeting statistics reveal that around 97% of visitors leave without buying anything and never return to a website. This is exactly why Retargeting is an essential part of any marketing strategy. In this article, we have gathered top 10 retargeting statistics that will help you better understand how powerful retargeting is and learn some fresh insights from market leaders.
The Average CTR for Retargeting Ads is 10 Times Higher than Regular Display Ads. Wishpond
The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%. This means that on average retargeting ad performance x10 better than a regular display ad. This understandable as you are targeting people who've already shown interest in a certain product or service on your website. Besides an improved CTR rate Retargeting also improves the conversion rate, which leads to higher ROI.
Around 97% of visitors that leave and never return to a website. MailChimp
A recent survey by MailChimp confirms that 97% of website users never return to a website. That's because they need to feel like they know you first. Retargeting can help you bring them back to your website.
70% of marketers use retargeting to increase brand awareness. IAB
According to the survey by IAB 70% of marketers use retargeting as the primary tool to increase brand awareness and build trust in their business.

Another research by PR newswire analyzed 103 campaigns from 39 different advertisers covering 7 niches\industries and concluded that retargeting generated the highest lift in business name searches by 1,046%.
Retargeting stats confirm that Conversion Rate can increase up to a staggering 150%. DataXu
Overall conversion rates can vary based on the niche or industry you're in but in general eCommerce businesses report an average growth of conversion rates by 128%.
Consumers 70% More Likely to Convert with Retargeting. Kenshoo
Users that visit a website after clicking on a retargeting campaign ad are more likely to convert by up to 70% compared to those that aren't retargeted.
Retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. MotoCMS
The global average cart abandonment rate is 77% which has grown from 62% in 2009. Retargeting stats indicate that on average retargeting reduces cart abandonment rate by 6.5% and it varies from industry to industry and increases online sales by 20%.
Retargeting beats all other ad placement strategies with a 1,046% efficiency rate. Spiralytics
A study by Spiralytics from 7 industries concluded that retargeting ad placements beat all other ad placements by a lot with a 10x efficiency rate.
65% of online viewers notice & consider ads showing products they viewed from another page. eMarketer
As users get more used to seeing ad placements wherever they go and ignore them, it is becoming harder and harder to get their attention. Retargeting ads are a different story and surveys confirm that users tend to notice retargeting ads more frequently and tend to consider making a purchase.
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. Chango
When so many brands and agencies have a separate dedicated budget for retargeting it is needless to say how effective it is. This number has seen steady growth over the years since 2013 when only under 20% of marketers had a dedicated budget for retargeting ads.
The product's appeal is the primary reason for 37% of user to click a retargeted ad. Adobe
Most users tend to click a retargeting ad as they are attracted to the product displayed on it. Based on retargeting statistics more than 28% of users already meant to visit a web page with the product listed and 21% said they wanted to learn more about the product.
In conclusion
After pointing out these retargeting stats it is needless to say how effective retargeting can be and why it is so used by businesses worldwide. Retargeting is a great marketing strategy to increase brand awareness, drive traffic, and improve conversion rates. If you are still not using retargeting you are missing out on a great opportunity to grow your business.

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Roman Pilipenko
Marketing manager of Meazy
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